A Cycle of Festive Mindfulness


Year 2023
Art Direction / Spatial Design

Completed while with Paradox Media. 
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Behind A Cycle of Festive Mindfulness, By The Bay Mall’s 2023 Christmas campaign, was the concept that came from the inspiration of terrariums that are self sustaining ecosystems — where one thing relies on another to survive. It’s a world in the palm of your hands. This represents how we can always upcycle things in our garden or home to give life to something else within the same environment, and creating a sustainable environment or future is our choice to make.